Privacy policy

Last updated: August 31, 2025

ByVelour operates this shop and this website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience (the "Services"). ByVelour is based on Shopify, which enables us to provide you with the Services. This privacy policy describes how we collect, use, or share personal data when you visit the website, use it, make a purchase or other transaction using the Services, or otherwise communicate with us. In case of a conflict between our general terms and conditions and this privacy policy, this privacy policy shall prevail regarding the collection, processing, and sharing of your personal data.

Please read this privacy policy carefully. By using and accessing any of the services, you confirm that you have read this privacy policy and agree to the collection, use, and sharing of your data as described in this privacy policy.

What personal data do we collect or process?

When we use the term “personal data,” we refer to information that identifies you or another person or can be directly associated with you. Personal data does not include information collected anonymously or anonymized in such a way that identification or association with you is not possible. Depending on how you interact with the services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

Contact details including name, mailing address, billing address, shipping address, phone number, and email address.
Financial data including credit, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
Account information including username, password, security questions, configurations, and settings.
Transaction information including the items you view, add to cart, add to wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
Communication with us including the information you provide when communicating with us, for example, when you send a request to customer support.
Device information including information about your device, browser or network connection, IP address, and other unique identifiers.
Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

Directly from you We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
Automatically through the Services We collect data, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
From our service providers We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
From our partners and other third-party providers

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

Provision, customization, and improvement of the services. We use your personal data to provide you with the services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience for you by recommending products based on your purchases. This may also include using your personal data to better customize and improve the services.
Marketing and Advertising. We use your personal data for marketing and advertising purposes, for example, to send marketing and advertising messages via email, SMS, or mail and to show you online advertisements for products or services for the Services or other websites, also based on items you have previously purchased or added to your shopping cart, as well as other activities related to the Services.
Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against possible fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our services. If you choose to use the services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your username, password, or other access credentials with others.
Communication with you. We use your personal data to provide you with customer support and effective services, respond promptly to your inquiries, and maintain our business relationship with you.
Legal reasons. We use your personal data to comply with applicable law or respond to lawful legal processes, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual legal disputes, or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce the terms and policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include:

At Shopify, these are vendors and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
We share personal data with business and marketing partners who provide marketing services to you and show you advertisements. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across various merchants and websites. Our business and marketing partners use your data according to their own privacy policies. Depending on your location, you may have the right to instruct us not to share information about you to show you targeted advertising and marketing based on your online activities across various merchants and websites.
When you request or otherwise consent to us sharing certain information with third parties, for example to deliver products to you, or when you use social media widgets or login integrations.
We share personal data with our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable service terms or policies, and to protect or defend the services, our rights, and the rights of our users or others.

Relationship with Shopify

The services are hosted by Shopify, which collects and processes personal data about your access to and use of the services in order to provide and improve the services for you. Data you submit to the services is shared with Shopify as well as with third parties who may be located in countries other than your country of residence, to provide and improve the services for you. To protect, expand, and improve our business, we also use certain advanced Shopify features that include data and information from your interactions with our shop, other merchants, and Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our shop, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information on how Shopify uses your personal data and what rights you have, please see the Shopify Privacy Policy for Consumers. Depending on where you reside, you may exercise certain rights regarding your personal data listed here Link to Shopify Privacy Portal.

Third-party websites and links

The services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or not controlled by us, you should review their privacy and security policies as well as other terms and conditions. We make no guarantees and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the services and/or users of these third-party platforms without restrictions regarding their use by us or by a third party. The inclusion of such links by us does not imply that we endorse the content of these platforms or their owners or operators, unless explicitly stated in the services.

Children's data

The services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet of legal age in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details provided below to request the deletion of this data. At the time of the effective date of this privacy policy, we are not aware that we "disclose" or "sell" personal data of individuals under 16 years old (as defined by these terms in applicable law).

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee "perfect security." Additionally, information you send to us may be exposed to risks during transmission. We recommend that you do not use insecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and options

Depending on where you reside, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply under certain circumstances, and in some cases, we may lawfully decline your request.

Right of access. You may have the right to request access to the personal data we have stored about you.
Right to erasure. You may have the right to request that we delete the personal data we have stored about you.
Right to rectification. You may have the right to request that we correct inaccurate personal data we have stored about you.
Right to data portability. You may have the right to receive a copy of the personal data we have stored about you and to request that we transfer it to a third party under certain circumstances and with certain exceptions.
Managing communication preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, e.g., about your account or orders you have placed.

If your residence is in the United Kingdom or the European Economic Area, subject to exceptions and limitations under local law, you may exercise the following rights in addition to the rights mentioned above:

Right to object and right to restriction of processing. You may have the right to require us to stop or restrict the processing of personal data for certain purposes.
Withdrawal of consent. If we rely on your consent to process your personal data, you have the right to withdraw that consent. Withdrawing your consent does not affect the lawfulness of processing based on your consent before the withdrawal.

You can exercise these rights if indicated accordingly in the Services, or by contacting us using the contact details provided below. More information about how Shopify uses your personal data and what rights you have, including rights related to the data processed by Shopify, can be found at https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantages for you. Where permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable laws, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request from a representative, we require proof that you have authorized them to act on your behalf. It may be necessary for you to confirm your identity directly to us. We will respond to your request promptly within the scope of applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you reside, you have the right to object to our decision by contacting us at the contact details below or by filing a complaint with the relevant data protection authority. For the European Economic Area, there is a list of the relevant data protection supervisory authorities. If you wish to access it, you can do so here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

When we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the data transfer is to a country that demonstrably provides an adequate level of protection.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on this website, update the "Last Updated" date accordingly, and provide any legally required notice.

Contact

If you have questions about our data protection practices or this privacy policy, or if you wish to exercise any of your rights, please contact us by phone at , by email at support@byvelour.com or by mail to Weena 690, Rotterdam, 3012 CN, NL. In accordance with applicable data protection laws, we are the data controller for your personal data.

Shop Name: ByVelour
Address: Weena 690, Rotterdam, 3012CN, Netherlands
Email: support@byvelour.com
Phone number: +44 7488 813650

Opening hours

Our customer service team is happy to assist you and usually answers your questions within 24 hours. We are available at the following times: